- Direction setting establishes the key long-term strategic drivers for the business
- In a diversified company, it typically entails:
- Corporate vision, mission and values
- Current/potential portfolio attractiveness and synergies
- Corporate strategic objectives
- Viable strategic options: strategy, governance, portfolio selection, etc.
- In a standalone business or a business unit, it typically entails:
- Business vision, mission and values
- Internal and external environment
- Business strategic objectives
- Viable strategic options: focus, positioning, etc.
- The corporate and business vision, mission and values may be initially set before, and reconfirmed after, the Situation Analysis is conducted.
► ILMAM can assist you in setting (or validating) the overall strategic direction at a corporate and standalone business/business unit(s) level